Identity System & Web Design

This visual identity system was designed for a woman who sells organic health and beauty products. As an independent distributor of products from a global company, she needed a system to help set her apart.
 – This system was designed for her key client demographic –  women 35 through 64.
 – Her system is neat, honest, and timeless and includes: a logo, business cards, letterhead, envelope, notepad, magnet calendar, and three Photoshop comps for her website.
Letterhead, front and back:
letterhead
Business cards, front and back, notepad, and magnetic calendar:
business_cards
Home page:
helen_homepage
About me page:
960_grid_12_col_cs5
E-commerce page:
960_grid_12_col_cs5