Directed the creation of integrated web and social campaigns for Fireapps to amplify the brand’s presence at a flagship finance industry conference. Designed high-impact digital banners in Adobe Illustrator and Photoshop, crafted to stand out in a crowded, competitive environment. Extended the campaign into owned channels by developing and deploying a custom HTML/CSS email newsletter in Pardot, ensuring consistent storytelling and audience engagement across touchpoints.
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theobeidler.com 